Coffee and Ready-to-Drink Coffee in the U.S., 7th Edition

Coffee and Ready-to-Drink Coffee in the U.S., 7th Edition

This comprehensive Packaged Facts report examines both the foodservice spectrum for java-including coffeehouse chains like Starbucks and Caribou Coffee, quick-service restaurants like McDonald’s and Dunkin’ Donuts, convenience store chains, and office coffee service-and the retail market for packaged ground, whole bean, single-serve (e.g., K-Cups, T-Discs, pods), instant, and ready-to-drink (RTD) coffee. The Market Overview chapter covers market trends and opportunities with projections through 2016. Among the trends affecting this market are: the impact of the recession and economic recovery; worldwide green coffee prices; opportunities to market coffee to Hispanic consumers; and health and wellness benefits. Global market perspective is also provided.

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The report includes market sizing for both the foodservice and retail universes, while quantifying retail mass-market sales at the marketer/brand share level using data from SymphonyIRI. It also thoroughly maps out the competitive situation, with detailed profiles of trend-making marketers and foodservice providers including Caribou Coffee, Dunkin’ Donuts, Green Mountain Coffee Roasters, Kraft Foods, McDonald’s, Nestlé, Peet’s Coffee & Tea, Sara Lee, J.M. Smucker, Starbucks, and others.

An extensive analysis of consumer behavior is based on exclusive primary data from Packaged Facts’ September 2011 Online Consumer Survey, and Experian Simmons’ 2011 national consumer panel data to gauge consumer attitudes and purchasing patterns, brand preferences, demographics, and media usage both traditional and social. A thorough review of product launches draws on new product data from Datamonitor’s Product Launch Analytics database, and includes dozens of images of new products and consumer advertising and marketing promotions.
Major points covered in Table of Contentsof this report include:
OVERVIEW
EXECUTIVE SUMMARY
MARKET DEFINITION
MARKET OVERVIEW AND CONTEXT
PRODUCT FORECASTS: BIOLOGICS
PRODUCT FORECASTS: SMALL MOLECULES (TOPICAL)
PRODUCT FORECASTS: SMALL MOLECULES (ORAL)
BIBLIOGRAPHY

Explore Comprehensive list of more than 595 Tables & Figures available in the report Coffee and Ready-to-Drink Coffee in the U.S., 7th Edition