Tissue and Hygiene in Bulgaria
Tissue and hygiene sales recover following the crisis:
Although sales of tissue and hygiene products declined in 2009 as a result of the economic crisis, in 2010 the market managed to recover slightly and recorded growth of 1% in current value terms as consumers shifted towards products with higher prices, particularly in retail tissue, where current value growth was even higher.
Sales of premium products decline as a result of the crisis:
After the main effects of the crisis were felt in Bulgaria in 2009 many consumers had to reconsider their spending and traded down to cheaper products. Consequently, the share of cheaper tissue and hygiene products, for example lower-ply formats and private label, increased noticeably. At the same time, consumers in larger cities and which shop in modern retail chains were attracted by the advertising and promotional campaigns of companies such as Ficosota Syntez OOD and Palomita AD, which are positioned in the mid-priced segment. As a result, products in the premium segment suffered a decline in sales while those in the mid-priced and economy segments grew.
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Local producers strengthening their positions:
Domestic producers of tissue and hygiene products in Bulgaria managed to strengthen their positions during the course of 2010. The leading local company, ZH Belovo AD, continued to lead the market. However, its leadership is being seriously challenged by rival players such as SCA Hygiene Holding AB, Palomita AD and Ficosota Syntez OOD. However, all of these are local companies, with multinationals commanding weaker positions.
Major points covered in Table of Contentsof this report include
EXECUTIVE SUMMARY
KEY TRENDS AND DEVELOPMENTS
MARKET INDICATORS
MARKET DATA
DEFINITIONS
Tissue and Hygiene in Bulgaria – Company Profiles
Astera AD in Tissue and Hygiene (Bulgaria)
Axxon Bulgaria OOD in Tissue and Hygiene (Bulgaria)
Medica AD in Tissue and Hygiene (Bulgaria)
Palomita AD in Tissue and Hygiene (Bulgaria)
ZH Belovo AD in Tissue and Hygiene (Bulgaria)
Away-From-Home Tissue and Hygiene in Bulgaria – Category Analysis
Explore Comprehensive list of more than 179 Tables & Figures available in the report Tissue and Hygiene in Bulgaria.
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